TRW aims to put ‘market-leading brake disc programme’ in spotlight

TRW Aftermarket launch the next phase of its ‘True Originals’ multi-media global marketing campaign

TRW aims to put ‘market-leading brake disc programme’ in spotlight

TRW’s ‘True Originals’ campaign has turned attention to braking after claiming its most recent product campaign video – on its Linkage & Suspension range – achieved 1.2 million views on YouTube in little more than a month.

Ben Smart, Global Marketing Director, TRW Aftermarket, commented: “This next phase of the campaign conveys how TRW, in its position as an OE manufacturer, understands how vehicle systems can affect each other and thus, for maximum performance and safety, have to be manufactured to work in harmony.

“The material communicates how TRW Aftermarket has the knowledge and expertise to achieve the perfect result with its OE quality brake disc programmes.”

In line with the rest of the campaign, this phase features a TRW ‘True Original’ employee. Star of the brake discs element is Kitty Zhu, Product Manager, Braking TRW Aftermarket, China.

TRW produces over 12 million brake discs every year, both for original equipment and the independent aftermarket worldwide.

TRW have made a number of recent innovations in relation to braking. These include a range of black painted discs. These discs are packaged in a special paper which takes the place of an oil film coating. With no oil to remove prior to fitting, workshops save time.

For more powerful engines, TRW offers a range of High Carbon Discs which offer better stability and performance because they resist higher temperatures without distorting.

To aid fitting and for added safety, there is a range of TRW branded discs available with integrated bearings and ABS sensor rings.

Ben added: “We design and build our discs to be a balanced part of the overall braking dynamic. This campaign has breathed new life into the term OE by refocussing on what it really means.”

You can watch Kitty’s story now simply by following the ‘more details’ link below.

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