VARTA is urging the UK’s independent garages to restart their business with a new, “more entrepreneurial” approach to batteries, as a core part to generate profit.
As garage owners count the cost of lost revenue during the lockdown period, and the economy grinds back into action, VARTA has launched a ‘Back to Better’ campaign.
VARTA aims to support garage owners to “turn negatives into positives” through an informational campaign to be launched across all media channels, bringing a whole host of relevant and concise technical sales information to the UK workshop professional to help them ramp up their expertise, sales and profitability on batteries.
Jeremy Tollman, national sales manager at VARTA Batteries said: “These are really tough times, but it’s also a time of great opportunity when it comes to batteries.
“Even if a workshop was shut and couldn’t take advantage of the surge in post-lockdown battery demand, there are still huge opportunities through proactive, routine testing of batteries.
“Right now, there are plenty of batteries in a generally weakened state, or which are fitted to start-stop cars which will be gradually shutting down comfort features and may have been particularly impacted by the lockdown park-up.
“To help garages capture these sales and better support their customers, we’ll be releasing information, videos, technical tutorials and other bite-sized support to the workshops.”
All releases will be free of charge to the workshop, and will be supported by the free-to-access VARTA Partner Portal, the industry leading online platform providing OE information to help identify the correct battery for every vehicle, and with step-by-step fitting instructions.
VARTA is supported by its brand ambassador Andy Savva, The Garage Inspector.
Andy is a firm believer that workshops can take advantage of these challenging times post COVID-19 by using the opportunity to change the way they work for the better.
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