WIX Filters celebrated its 75 year anniversary at the BTCC at Snetterton Race Circuit with WIX Racing.
The celebration commenced on Friday 1st August with a team briefing from Managing Director, Wayne Stevens, who reiterated the heritage of the company before presenting each staff member with a personalised memento to recognise their contribution to the company.
Round 6 of the BTCC took place at Snetterton Race circuit, 2nd – 3rd August. The weekend started with two practice sessions followed by qualifying on the Saturday, with Adam Morgan qualifying 8th. Sunday, race day, consisted of 3 rounds of the BTCC with Adam gaining some fantastic results including 4th place in the first round, 5th in round 2 and 8th in round 3. The team were delighted with his performance along with the continued improvement on the Mercedes A class’s performance.
For the Snetterton round of the BTCC, the livery of the WIX Racing Mercedes A Class was adapted to incorporate the WIX 75 year old logo. Adam’s usual number, 33 which was his first number he was issued when he started karting years ago, was replaced with number 75 to furthermore promote the anniversary celebrations.
The hospitality suite also displayed the WIX 75 year logo in place of the WIX Filters logo along with a large banner displaying the evolution of WIX Filters and some imagery of old machinery and advertising. Every guest to the WIX Racing hospitality received a selection of 75 year anniversary gifts.
“We were proud to couple the celebrations with Motor racing, which is at the heart of the brands pedigree,” said Wayne Stevens, Managing Director, WIX Filters. “The support for the team was phenomenal and the live TV coverage further supported that. WIX today is a forward thinking and innovative Filtration manufacturer, with a customer focused outlook.”
Established in 1939, Wix Filters have been producing filters for over 75 years. WIX invented the world’s first spin-on filter in 1954. Every year WIX Manufactures 256 million filters in 15 manufacturing plants located in 4 continents.