GS Yuasa has announced a significant refresh of its popular “Upgrade to Yuasa” campaign. Building on the 2021 initiative’s success, the relaunched campaign aims to solidify Yuasa’s position as a trusted brand in automotive, fire & security, and UPS battery markets across Europe.
The campaign targets a broad audience, including trade professionals who rely on Yuasa for their daily operations. Central to the message is the idea that GS Yuasa powers various aspects of our lives, “From the ocean’s depths to outer space. Millions of applications, one trusted choice.” This reinforces the reliability of Yuasa products in countless applications, a concept echoed by James Douglas, European Group Marketing Manager at GS Yuasa Battery Europe Ltd.
“We are set on solidifying and expanding our brand presence throughout Europe,” says Douglas, “opting for a Yuasa battery represents an upgrade in every sense — enhancing product performance, service quality, and business outcomes.”
The pan-European campaign will leverage a mix of online and offline marketing tactics, including Google Ads, social media advertising, and print media, aiming to surpass the success of previous campaigns that achieved over 200 million impressions in 2023.
Highlighting its commitment to local markets, GS Yuasa emphasizes its presence in key European locations with offices in Milan, Madrid, and other cities. This “thinking globally, acting locally” approach ensures responsiveness to regional needs while maintaining a global innovation focus.
For more information on the “Upgrade to Yuasa” campaign and GS Yuasa’s battery solutions, visit their website here.
