Yuasa marked the 100th anniversary of its founding last weekend by running a vintage Yuasa logo on both Halfords Yuasa Racing Honda Civic Type R cars at the British Touring Car Championship.
The circular logo appeared on all Yuasa products sold and produced in the UK up until 1992 when it was replaced with the current ‘water tower’ logo familiar to all BTCC fans.
The Yuasa battery storage company was founded by Shichizaemon Yuasa in 1918, and began manufacturing Japan’s first automotive batteries soon after.
The company grew to become a battery super power, renowned worldwide for its innovation and quality.
Yuasa is distributed in the UK by the European arm of global battery manufacturer GS Yuasa who are based in Japan and were formed in 2004 by the merger of Yuasa Corporation and Japan Storage Battery (GS).
The company is celebrating its 100th anniversary during 2017 and 2018, with GS having been founded in 1917 and Yuasa in 1918.
James Hylton, managing director of GS Yuasa Battery Sales UK Ltd said: “Having sponsored Halfords Yuasa Racing (formally Honda Yuasa Racing) since 2011, the Yuasa logo has become synonymous with BTCC racing.
“Thruxton is our ‘home’ event so it is the perfect venue to run the vintage Yuasa logo and highlight our centenary to hundreds of thousands of motorsport fans both at the circuit and live on TV.”
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