DVLA celebrates 30 years of personalised number plates

Six million personalised registrations sold over three decades, generating around £2 billion for the Treasury

DVLA celebrates 30 years of personalised number plates

The DVLA, which is celebrating 30 years personalised registration sales this year, has published the most expensive registrations it has sold.

Personalised registrations have proven a big hit with motorists, with 5.9 million sold since the agency first started selling them in 1989.

The first ever auction in 1989 saw just 74 lots offered for sale at Christie’s London, with the first lot offered for sale by DVLA, 99 MG, selling for £8,000.

The highest price that day was for 1 A, which sold for £160,000.

Most expensive registrations ever sold

  • ’25 O’ sold for £400,000 in November, 2014
  • ‘1 D’ sold for £285,000 in March, 2009
  • ’51 NGH’ sold for £201,000 in April, 2006
  • ‘1 RH’ sold for £196,000 in November, 2008
  • ‘K1 NGS’ sold for £185,000 in December, 1993

Last year the sale of personalised registrations by DVLA brought in £116 million for the Treasury, most of which came from the thousands of more affordable registrations which are priced from £250.

DVLA chief executive, Julie Lennard said: “DVLA’s sale of personalised registrations began in the days when the only way to place a bid at the live auction was to attend in person.

“We now live-stream every auction, giving bidders the opportunity to bid for their dream registration online from our live auctions, as well as the many millions we have for sale on our website.”

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