Federal-Mogul Champion brand becomes “one-stop-shop”

New braking range to complement its existing aftermarket products portfolio

Federal-Mogul Champion brand becomes “one-stop-shop”
Ronald De Wilde, brand manager, Federal-Mogul Motorparts, EMEA.

Federal-Mogul Motorparts, a division of Federal-Mogul LLC, today announced that its Champion® brand has launched a new braking range to complement its existing aftermarket products portfolio.

The official unveiling took place at Equip Auto in Paris from 17 to 21 October.

“We are excited to announce Champion braking and the significant expansion it brings to the brand’s portfolio, which has evolved into a full service pack offering,” explained Ronald De Wilde, brand manager, Federal-Mogul Motorparts, EMEA.

“Customers will not only benefit from convenience but also in the knowledge that any service they carry out is backed up by Champion’s renowned quality, reassuring to both them and their clients.”

One-stop-shop

The expansion makes Champion a one-stop-shop by providing a full range of essential service components, which now covers five product categories: ignition, braking, lighting, filters and wipers.

“With this complete offering, Champion is now the preferred partner for all service components, including iridium spark plugs, slim flat blade wipers and an extensive range of filters,” concluded De Wilde.

This year marks Champion’s 110th anniversary, providing the spark for the vehicle that made the automobile ubiquitous, the Ford Model T.

The expansion is supported by Champion’s extensive R&D and engineering facilities throughout Europe.

For more information about Champion, click ‘more details’ below.

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