Car hire company, Hertz has launched what it describes as a “cost-effective alternative to vehicle ownership” for UK drivers.
The new service offers customers access to a car from Thursday to Monday, with prices starting from around £220 a month.
The monthly fee includes unlimited mileage, theft protection, collision damage waiver, taxes and an additional driver allowance.
The firm says it should appeal to so-called “generation rent” customers, who are accustomed to paying monthly for their accommodation, music, games and videos.
Subscribers can collect their car from one of 50 European locations, including London, Oxford, Edinburgh, Glasgow and Manchester.
Vincent Gillet of Hertz said: “We are confident that it will tackle the needs of customers who, for instance, live in a city and don’t need a vehicle during the week, or families that own a car but need a second car during the weekend.”
A convenient alternative to car sharing and leasing, My Hertz Weekend responds to the current shift in attitude regarding car ownership as well as to the growth in the renting and subscription economy.
The service is currently available in five UK cities, but Hertz plans to open more city-based branches.
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