Recent changes made by Google to search technology are impacting business according to new research from Manheim.
It analysed 1,000 websites following Google changes made over the past 12 months – the so called Penguin and Panda releases –and found many had lost position.
Manheim’s head of search, Luke Carter said: “The latest changes herald the dawn of a new phase of more aggressive releases that will further penalise websites that owners may think are well optimised. Historically, good SEO was about creating good links, search terms and meta tags. Now Google is looking at websites more like a human would and rating the quality of content and structure. It’s now less about delivering volume but instead delivering quality. Not addressing the issue is like taking all the branding down from outside your dealership and expecting potential customers to still find you.”
The changes mean that poor quality brute force search marketing purely designed to improve a website’s ranking is now less likely to work. This opens to door to many independents with better websites and smaller budgets who offer services that are relevant and more genuinely orientated to true demand.