BMW are saying ‘No Thanks’ to requests from 3rd party companies looking to access valuable private data generated by today’s ‘connected cars’ according to the Financial Times.
At Detroit’s North American International Auto Show (NAIAS) recently, BMW revealed that technology companies and advertisers are putting pressure on car makers to pass on data collected by connected cars. BMW has refused to sell this ‘valuable asset’.
“There’s plenty of people out there saying ‘give us all the data you’ve got and we can tell you what we can do with it’ and we’re saying: ‘No thank you’,” said BMW’s sales and marketing lead, Ian Robertson.
Every BMW car has a wireless network that creates sophisticated information about location, speed, acceleration and the occupants of the car. BMW say there is a firewall to protect crucial data about the internal running of the car.
Issues around transmission of data, privacy of drivers, and legal points around rights of ownership, look set to be a source of growing debate.