Automechanika Exhibitor day marks potential for “best show experience yet”

Trade event described as "inspirational" and received a "resounding thumbs-up" from exhibitors

Automechanika Exhibitor day marks potential for “best show experience yet”
The event drew a high number of exhibitors from across the aftermarket, independent garage and vehicle production sectors.

Automechanika Birmingham hosted its Exhibitor Day at Birmingham NEC on 1 March, showcasing to exhibiting companies the raft of opportunities available to get the most out of their return on investment.

The day, which drew a high number of exhibitors from across the aftermarket, independent garage and vehicle production sectors also provided the opportunity to highlight the many exciting initiatives planned for 2018, including the new layout, the ‘Garage Quarter’ and the ‘Stand Awards’.

Event director Simon Albert kick-started proceedings with an event overview, encouraged exhibitors to use tips on how to make the most of pre-show marketing with the help of the organising team, be operationally prepared and make best use of the networking facilities available.

Andy Amor, global sales and marketing manager of Revive Turbo Cleaner said: “Automechanika Birmingham’s exhibitor day has left us feeling inspired, it’s given us the tactics and tips for making the most of our stand and most importantly getting the most out of our investment.

“It was a fantastic opportunity to meet with the press and network with similar minded exhibitors all in one location.

“We are looking forward to kickstarting a marketing campaign to tell our existing and potential customers about what we have to offer at the 2018 event.”

Tips and tactics

Key speakers were also invited to impart their expertise to the audience, including Peter Lawton, senior section manager of SMMT, with an industry update, featuring an overview from 2017, an insight into market trends and future challenges faced by the industry including Brexit, air quality and capitalising on technology.

He also covered the pivotal role SMMT plays in supporting the motor industry.

This was followed by Simon Naudi, chief executive officer of Answers Training International Ltd, who encouraged exhibitors with tips and tactics to invite their customers and engage new customers with a desirable stand design.

Exhibitors also gained exclusive insight from a case study from regular exhibitor TR Fastenings, presented by Glenda Roberts, the company’s global sales director.

Roberts shared best practice and encouraged exhibitors to prepare a full marketing campaign in order to bring their existing and new customers to their stand at the exhibition.

“Resounding thumbs-up”

There were also a number of event suppliers in attendance offering discounts to exhibitors on furniture packages, stand designs, catering and scanners to capture visitor data.

Exhibitors also took the chance to benefit from some fantastic networking opportunities over lunch.

Albert said: “The day was a resounding thumbs-up, with advice from a host of industry experts, enabling our exhibitors to leave armed with plenty of information to help make their show offering a huge success.

“We want to ensure that we provide exhibitors with the best possible support before, during and after the event, and the insight they’ve gained from the Exhibitor Day will no doubt help set them up for a great event.”

The leading exhibition for the UK’s automotive industry returns to the NEC, Birmingham, 5 until 7 June 2018.

Register for your free ticket by clicking “more details” below.

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