Vauxhall is partnering with digital specialist GForces for ‘an overhauled online presence’.
In one of the largest retailer opt-in initiatives in the UK as GForces websites will be made available to all 434 Vauxhall locations.
Each site will be based on GForces’ NetDirector software, with a range of tools to support digital service bookings and e-commerce.
The aim is to raise the network’s online visibility and improve the quantity and quality of online interaction with customers and prospects.
Jamie Dixon, sales director at GForces, added: “This partnership will play a key role in helping Vauxhall achieve its commercial and operational objectives over the next few years.”