Invalid MOT data is costing independents millions

TechMan is urging garages to 'clean-up' their data or risk losing out on a profit opportunity

Invalid MOT data is costing independents millions
Garage workshop management system TechMan is pointing out an immediate benefit to customers having launched MOT date refreshing services in November 2016.

Garage workshop management system, TechMan is pointing out an immediate benefit to customers having launched MOT date refreshing services in November 2016.

The data cleansing process has so far revealed over 40 per cent of customer records to have the wrong the MOT date, an expired date or none at all.

The value of these MOT tests alone came to just under one million pound, from just a handful of garages, comprising a huge lost opportunity for independents.

Tried and tested

Leo Freebairn, TechMan national sales manager, said: “Contacting customers ahead of MOT is the number one tried and tested way to keep them and generate revenues.

“To get a return on investment, the average garage paying for the cleanse service would need less than one per cent of the customers with wrong data to then go on and book an MOT.”

The rewards of this ‘easy win’ to their garage customers has already been so striking that TechMan are now offering the MOT data cleanse as a stand-alone service to garages that don’t currently use its management system.

Leo added: “We know our customers are generally amongst the better record keepers and the beauty of this service is that the worse your existing MOT data is, the better value the cleanse service will be.”

TechMan’s data services can also identify changes of keeper; generally, a significant proportion of vehicles will change ownership for any garage between their last invoice and the next contact date.

Being able to identify and remove these records enables garages to focus.

TechMan say “lack of time” is a commonly given reason for not contacting customers around service due or MOT renewal dates, so avoiding wasting efforts on vehicles that have changed keepers is clearly valuable.

To find out more about TechMan’s data cleansing services call 01604 666720 or follow the ‘more details’ link below.

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