Lighting manufacturer hoping to drive garage customer loyalty with new bulbs

Automotive bulbs are manufactured to OE-quality and exceed legal standards

Lighting manufacturer hoping to drive garage customer loyalty with new bulbs

OSRAM, the aftermarket bulb manufacturer, is hoping its latest range of OE-quality halogen and xenon automotive bulbs can improve customer loyalty for garages.

A spokesperson for the company explained how it believes garages can benefit from their bulb solutions. They said: “You know the problem; you supplied and fitted non-OE bulbs to your customer car and not long afterwards, they are back complaining that the bulbs have dimmed or are no longer working.

“This is bad for your customer and bad for your garage.

Brighter and last longer

“Imagine a different scenario; you recommend OSRAM OE-quality halogen or xenon bulbs, because they are safer, brighter and last longer.

“Your customer recognises your desire to offer excellent products and customer service and recommends your garage to their friends on social media and by word of mouth.

“Specifying OSRAM OE bulbs will help to make your customers happy, driving customer loyalty and increasing customer satisfaction.

“Why? Here are the facts.

“Unlike non-OE bulbs, with OSRAM OE quality, you and your customers can be confident that you do not need to worry about:”

– The lifetime of the bulb

– Lumen maintenance

– Vibration resistance

Higher standards

OSRAM OE conforms to higher overall product standards than required by law, so you can avoid the hassle of filling out warranty claims.

More than 50 per cent of cars in the UK already have OSRAM OE bulbs fitted on the production line from the factory.

Through OSRAM’s UK stockist partners and distributors, garages can order and fit the longer-lasting, brighter performance bulbs for the lifetime of car ownership.

Find out more about OSRAM’s OE-quality bulb solutions for garages by clicking ‘more details’ below.

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