The DVSA is calling on garages to promote customer vehicle ‘health checks’ as the sector prepares for a slump in the number of vehicles requiring an MOT.
The ‘Whatever your essential journey, make it SAFE’ campaign which went live on Friday 5 March, encourages motorists who need to drive to carry out essential checks and promotes the value of getting professional services from a local garage.
A DVSA spokesperson said: “Last year, we helped you to encourage motorists to come in early and ‘Beat the Rush’.
“We now want to help you promote your other safety checks to motorists, like a health check or service, during the quieter months.”
The DVSA has launched a new campaign to help motorists to check their vehicle is safe and encouraging them to get a ‘vehicle health check’ at their garage.
The spokesperson added: “To help you manage the shortfall in MOT work, we’ve developed another toolkit to help you reach out to customers who need to drive.
“It’s designed to help you contact them to offer a service or health check for peace of mind, provide information about how to do simple vehicle safety checks and ask them to consider going back to their original MOT date.”
Garages are invited to download the DVSA’s latest toolkit and to use the templates for social media and email messages to customers.