Toyota launches 10-year warranty programme to boost customer loyalty

Toyota has launched a new vehicle warranty programme that promises to provide new and used vehicle customers with free cover for up to 10 years.

Its new ‘Relax’ warranty gives Toyota and Lexus owners 12 months or 10,000 miles cover for their vehicle each time it is serviced at an official Toyota dealership and is available for any vehicle that is up to 10 years old or has covered up to 100,000 miles.

Open to both new and existing vehicles, there is no additional cost for customers and the carmaker hopes that it will lead to an increase in customer loyalty.

Toyota’s customer services boss, Rob Giles said: “This is a game-changing proposition that redefines the manufacturer warranty, giving our customers the reassurance and value of cover for up to a decade of motoring.”

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A vehicle health check is included in the warranty scheme, covering mechanical and electronic parts.

Wear and tear items, bodywork, paint, interior items and maintenance parts are not included, similar to the brand’s one-year manufacturer warranty.

All Toyota vehicles sold from 1 June will be sold with a three-year or 60,000-mile manufacturer’s warranty as standard, after which the Toyota Relax warranty will be triggered when the car is serviced at an official dealership.

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