A new subscription service for vehicles has launched in the UK and is being dubbed as the “Netflix for cars”.
In return for a monthly subscription fee, drivers get use of the vehicle plus insurance, breakdown cover, servicing and maintenance, road tax and discounted fuel costs at selected fuel partners.
The company, called Drover, says the concept better reflects driver’s attitudes to car ownership in Britain.
Consumer demand
Felix Leuschner, Drover founder and CEO, said: “We know that an increasing amount of consumers don’t hold owning a car in the same regard that previous generations did, and many prefer a more flexible option that is suited to their ever-changing lifestyle.
“Despite this, the car purchase space has seen very little innovation in the past few decades and hasn’t moved accordingly.
“As such, it’s clear to see there is a clear gap and that the current options for car ownership are dated.
Subscription market growth
“At the same time, the subscription market has seen a 100 per cent growth rate every year for the last in the last five years because of its emphasis on personalisation and flexibility – companies like Netflix and Class Pass, for example, have seen huge success because they’ve recognised that ultimately, consumers want freedom.
“We’re taking the same methodology and applying it to the automotive industry to show that a car doesn’t have to be a huge upfront investment or a stressful long-term commitment and to give consumers an alternative that’s suited for the 21st century.”