Jaguar Land Rover has confirmed that its Jaguar brand will be go all-electric by 2025.
In its announcement yesterday, the carmaker said that all of its Land Rover models will be available in pure electric ranges by the end of the decade.
A range of new models currently in the pipeline ahead of launch in the coming years will be exclusively pure electric models.
The first all-electric Land Rover will hit forecourts in 2024 with a further six pure electric cars set to become available over the next five years.
Land Rover will deliver electrified internal combustion engine models and electric variants as it evolves its future line-up.
Jaguar’s Chief Executive Officer, Thierry Bollore said: “Jaguar Land Rover is unique in the global automotive industry.
“Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
“We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow.
“The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before.
“Together, we can design an even more sustainable and positive impact on the world around us.”
Jaguar has confirmed it will not be continuing production on the much anticipated electric XJ.
Mr Bollore said: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands.
“Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership.
“We are reimagining a new modern luxury by design.”