Peugeot has launched a new logo and brand identity as part of its bold electrification strategy.
The new logo features an all-new take on the iconic Peugeot lion, with a roaring lion’s head inside a new Peugeot coat of arms, and will feature across all new models, starting with the all-new Peugeot 308, which will make its world premiere later this year.
The emblem has been created to acknowledge Peugeot’s evolution, having committed to offering an electrified variant across its entire model line-up by 2025.
The new look will be accompanied by an international campaign and new-look website, as well as a new lifestyle collection of clothing and accessories later this year.
Julie David, managing director at Peugeot UK said: “A new logo and brand identity are significant developments for any marque, let alone Peugeot, who has a history spanning more than 210 years.
“The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year.”