Nokian Tyres invests in Sigmavision and TreadReader Tech

Sigmavision’s ‘Beyond the Workshop’ free tyre check strategy gets investment

Nokian Tyres invests in Sigmavision and TreadReader Tech
Sigmavision Ltd is the developer and manufacturer of the patented TreadReader tyre measurement technology for passenger cars and commercial vehicles in the tyre aftermarket.

Building on a successful business deploying TreadReader 3D tyre measurement systems into garages and workshops, Sigmavision is now offering its ‘drive over’ ramps for applications ‘beyond the workshop’.

The aim is to present a tyre check result to the motorist in an easy to understand way, using its patented 3D tyre scan technology, thereby generating significant business opportunities for replacement tyres and tyre related services such as wheel alignments.

The Sigmavision strategy involves deploying ‘drive over’ ramps in public locations, such as car parks, supermarkets and petrol stations, so the public can interact frequently with Sigmavision’s equipment and receive free tyre checks.

Participating tyre retailers can then provide incentives to motorists via promotional campaigns and discount vouchers, in order to capture the sales opportunity.

The new strategy has received an immediate boost by the decision of Nokian Tyres plc to invest in Sigmavision Ltd and to launch its own digital tyre checking service branded SnapSkan, that uses Sigmavision’s TreadReader ‘drive over’ ramps.

Vianor has also developed a digital retailing strategy using a web portal, to communicate the results of the tyre scans to prospective clients, who are in need of replacement tyres or vehicle servicing.

Dr Andrew Pryce, managing director at Sigmavision said: “The number of badly worn and illegal tyres in all markets is at an alarmingly high level and every year in the UK directly contributes to approximately 200 people killed or seriously injured on our roads.

“By raising the awareness of motorists as to the condition of their tyres with regular, free tyre checks, we now have a real opportunity to make a positive impact on these road safety statistics.”

For further information on Sigmavision, follow the ‘more details’ link below.

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