The Parts Alliance has launched a new range of communication tools under its AutoTorque brand to help approved suppliers by providing effective new ways for them to get key messages to both the group’s garage customers and staff teams.
AutoTorque originated as a printed magazine but its 2019 return will be as a digital-only platform. The Parts Alliance consulted suppliers in the final quarter of 2018 and met with an overwhelmingly positive response to the proposed concept.
“We’ve identified a clear need for a new group communications channel,” said Simon Moore, head of marketing at The Parts Alliance.
“AutoTorque will combine websites, social channels, emails and more to give suppliers near push-button access to both our internal staff and external garage customer audiences.
“The aim is to ensure we can showcase the value suppliers can bring to garages and of course, the activities of our group too.”
The Parts Alliance will partner with Garage Wire Ltd to cooperate on supply of relevant news content and on the production of AutoTorque.
“It’s an exciting project for us,” said James Onions, managing director at Garage Wire.
“We see lots of potential to establish AutoTorque as an innovative source of genuinely original information.”
The Parts Alliance says suppliers warmly welcomed the plan to innovate away from traditional print media to embrace more measurable, low cost, fast growing digital channels.
AutoTorque will focus on delivering group-specific news and content to ensure updates on all projects, initiatives and promotions that go on within the group reach garages on time.
AutoTorque will be free to all The Parts Alliances garage customers.
Find out more about AutoTorque by selecting ‘more details’ below.