Chaos broke out on the roads surrounding an Esso filling station last week after fuel prices were considerably cheaper than the national average at 99p a litre for both petrol and diesel.
Drivers queued for more than half an hour to go and fill up their tank, rather than going for the average price of a litre of fuel in the UK which costs around £1.31 for petrol and £1.35 for diesel.
The promotional offer, which was available for a limited time only, was in celebration of the official reopening of two shops inside the Esso petrol station in Aylsham Road, Norfolk.
Matt Launchbury, area manager for the Motor Fuel Group, said: “What we’ve done is had an extensive three-month rebuild here and we’ve totally knocked down the existing site and rebuilt our new shop and Subway.
“It’s been a really, really good success for us.”
Marcus Sellars, who went to the petrol station on Thursday, said: “Aylsham Road was completely packed because of the prices the garage is offering, it took me about 30 minutes to get from the Lidl to the Esso garage.”
Phil Large said: “I haven’t seen fuel under a pound for years.
“The garage was closed for about 15 to 20 minutes while they changed the fuel priced back over.”
Fuel prices were reverted back to the normal pricing after the station hit its 20,000-litre fuel limit for the promotion.
Struck Valentin said: “The entrance was blocked from both sides of the road with cars waiting to enter.
“I could see the traffic from the petrol station all the way south towards the city.
“It was at a standstill.
“I saw an ambulance that had to make its way through the queue.
“It was blocked both ways.”