Trico highlights its latest developments at Automechanika

A new catalogue and website aims to enhance support for trade customers

Trico highlights its latest developments at Automechanika
Trico boasts more than 90 years in the market.

Trico, a windscreen wiper blade developer and supplier, announced its latest product developments from 2016 at last week’s Automechanika exhibition in Birmingham.

It’s new catalogue is dedicated to the UK aftermarket and boasts an easy-to-use layout, complete with fitment instructions.

A new website – complete with product details, online catalogue, installation videos and sales support – has also been launched with three different entry points for motorists, trade customers and OEMS.

The Trico marketing programme for 2016 has been enhanced to support trade customers.

This will include application data in printed and electronic format through the new website as well as mobile enabled vehicle lookup using QR code technology.

Application and cross-reference data is also available on MAM Autocat and TecDoc and can be supplied for use in customers’ own catalogues.

Trico advertising will be focussed on driving business to its trade customers with particular reference to new and revamped, higher value, premium lines.

Trico product and brand manager Sam Robinson said: “The Trico strategy is to provide the workshops with a comprehensive answer to what has become a complex problem with regard to stocking and fitting wiper blades.

“The company has invested time and resources into providing options to make stocking blades feasible with 97 per cent of the car parc covered by as little as 14 part numbers.”

For more information and to view the new website, click ‘more details’ below.

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