‘True originals’ film highlights TRW’s braking, steering & suspension

New short film reminds market that TRW is 'the brand of choice for OE quality aftermarket parts'

‘True originals’ film highlights TRW’s braking, steering & suspension
Chris Kollar, product manager for the TRW brand in North America.

Chris Kollar, product manager for the TRW brand in North America, is the star of the latest ‘true originals’ short film.

The film is about TRW’s ‘corner module’, a term used to collectively describe its braking, steering and suspension parts and systems.

In a press release, TRW said: “Both in his job and in his chosen position of right wing, Chris is a team player and has to work hard to master many skills.

“However, to be truly great he has to perfect putting them all together, in exactly the same way as TRW does when designing, developing and marketing its corner module offer.”

TRW introduced the ‘corner module’ to the European aftermarket in 2011.

Embodying its OE quality promise and the commercial benefits of working with one supplier, it describes how the systems and parts that make up TRW’s areas of expertise are designed to work in harmony for maximum safety and performance.

ZF Aftermarket’s Kevin Price said: “The ‘true originals’ campaign uses our own employees to bring the brand to life.

“As an employer, we attract some of the most interesting, intelligent and forward thinking people.

“With the input of more than 4000 specialist automotive scientists, designers and engineers, building on more than 100 years’ experience, the parts are developed to work in harmony; both with each other, within the specific system and in tandem with the other ‘corner module’ systems the business offers.

“This results in a perfect fit, every time, the safest drive and the highest performance.”

Aimed at all levels of the independent aftermarket (IAM), the ‘true originals’ campaign was introduced in 2014. The objective is to highlight all TRW branded product areas and to identify the brands unique market position.

To watch the short film, follow the ‘more details’ link below.

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