TRW launches latest ‘true original’ story for two wheels

Premium quality programmes of braking parts and accessories for motorcycles and scooters

TRW launches latest ‘true original’ story for two wheels
Krzysztof Kociołek, sales development manager for the TRW Moto products range.

TRW Aftermarket has launched the next chapter in its ‘True Original’ story, this time explaining how its premium quality programmes of braking parts and accessories for motorcycles and scooters, which are taken to market under the TRW-Lucas brand, are the choice of riders across the globe, for safety, performance and reliability.

The latest campaign features motorbike enthusiast and sales development manager for the TRW Moto products range, Krzysztof Kociołek.

He explains how through his lifelong passion for bikes and close personal connection with the riding community, he knows exactly what the market and riders want from the TRW-Lucas brand; and how innovative TRW engineering makes sure they get it.

Through a host of off and online media, Krzysztof communicates how from product design, materials and finish through to marketing and technical support, together with a wealth of added value extras – such as the addition where applicable of a certificate of conformity for complete peace of mind – the whole supply chain can rely on TRW-Lucas motorcycle parts to provide the maximum in safety, performance and style.

Ulf Haase, motorcycle manager at TRW parts and service Europe, said: “Using bespoke and focussed communications to target distributors, garages and the end user, the overriding message is that TRW makes parts that bikers can rely on all over the world

“To the installers, we convey the messages of quality and innovation, depth and breadth of range and the ease and speed with which the parts can be acquired and fitted, and to the installer we communicate how we build local relationships on a global scale to deliver innovative performance solutions, the safest ride and the last word in style.”

To view the video or search the catalogue, click ‘more details’ below.

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