TRW looks back at 2016 and sets the scene for 2017

TRW Aftermarket thanks its customers for their loyalty and reiterates its achievements of the year

TRW looks back at 2016 and sets the scene for 2017
TRW Aftermarket: A year of progress and opportunity.

TRW’s UK marketing manager, Kevin Price said: “There have been legal and technological advancements which further support product and vehicle safety, and interesting market announcements which will change the face of the UK aftermarket and encourage the IAM to examine existing business strategies.

“Alongside all of this, the TRW brand continues to go from strength to strength. In the UK, to date, the business has introduced a record 436 new parts in 2016.”

In February, TRW Aftermarket launched a new and improved version of its website.

This has enriched user experience through improved navigation, enhanced functionality, more efficient filtering options on the web based integrated catalogue and easier access to its free online technical resource, Tech Corner.

From a joint ZF TRW stand at the first UK Automechanika, which was held in June at the Birmingham NEC and attracted some 12,000 visitors, TRW further raised the profile of its braking, steering and suspension parts, which are collectively known as the ‘Corner Module’.

Describing TRWs field of expertise within the corner of the vehicle, reflecting its OE engineering pedigree and allowing a single source for these products, the term ‘Corner Module’ is fast becoming synonymous with the TRW brand.

Original equipment

Over the course of the year, TRW’s ‘True Original’ multi-media product campaign has covered linkage and suspension, brake discs and its TRW-Lucas branded motorcycle parts.

Aimed at all levels of the European supply chain: distributors, garages and the end user, the idea behind the campaign is to refocus on the term original, as the business concluded the OE acronym was overused and had become distorted.

In terms of part product development, the billionth Colette brake caliper was produced, and a range of semi-compound brake discs introduced to enhance the safety and performance of heavier, more powerful vehicles.

TRW Aftermarket’s heavy commercial vehicle (HCV), brand TRW Proequip extended its boxed steering gear programme and introduced a full OE quality remanufactured programme of HCV Air Brake calipers; further supporting the business target of completing its HCV braking portfolio by the end of this business year.

TRW’s leading remanufacturing facility in Frydlant, Czech Republic, received a Volvo Cars Quality Excellence (VQE) award for outstanding achievements in safety, quality processes, customer focus and environmental integrity and the business was awarded TEMOT International’s title of ‘Supplier of the Year’ for the previous 12-months.

When the newly created ZF Aftermarket, which encompasses: TRW Aftermarket, ZF Services and its brands Sachs, Lemforder, Boge and Openmatics officially goes live on 1st January 2017, it will create the world’s second largest automotive supplier operation.

Kevin said: “When this announcement was made at Automechanika, Frankfurt, from a joint ZF TRW stand, together with the message that all existing brands would be developed, marketed and sold in line with market demand, it confirmed the joining together of industry greats and opened up a whole world of possibility and opportunity for a stronger, more cohesive global aftermarket.”

Follow the ‘more details’ link below for further information on TRW.

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