WAI invests in new website

Site offers customers exclusive access to the latest products

WAI invests in new website
WAI's new website.

The updated website provides information about WAI’s growing product range, including its portfolio of rotating electrics, window regulators, WBD bearings, wiper motors, ignition coils and leads, and transpo electronics, as well as supplying customers with information about new-to-range parts WAI has recently brought to the market.

Customers can also benefit from ‘tech tips’, videos offering useful information about WAI products, and also have access to ‘vehicle lookup’ and ‘product lookup’, enabling them to identify the correct parts for the appropriate vehicle.

WAI has implemented the new brand structure on a global scale, heading up the auto electrical product range.

Richard Welland, managing director at EMEA IAM VP Global Marketing, said: “The new website demonstrates our commitment to brand investment to ensure the high quality products and service we deliver is reflected in our corporate imagery.

“We have spent some time identifying our customers’ requirements and have designed the website with them in mind.”

For more information and to see the new website, click ‘more details’ below.

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