WAIglobal and Marathon appoint joint business development director

Steve Martin tasked with increasing service levels and availability for motor factors and garages

WAIglobal and Marathon appoint joint business development director
Steve Martin has been appointed joint CEO of Marathon and WAIglobal.

WAIglobal and Mountain Warehouse Distribution have jointly appointed Steve Martin to the role of business development director.

Martin has worked within the industry for more than 30 years, holding sales positions with Firstline, Juratek and, most recently, with Rolling Components.

His multi-product selling and customer relations experience will prove beneficial to both Marathon and WAI alike, the companies have said.

Same-day availability for motor factors

Martin also has an insight into the rotating electrics market, which was cited as a great fit for WAI and for Marathon based on the WAI same-day distribution agreement announced back in June 2018, which has resulted in same-day availability of all WAI products for motor factors.

In his new role, he is tasked with further developing the growth of the Marathon business, ensuring motor factors and buying groups take full advantage of Marathon’s product portfolio, service levels, availability and their EMPOWER factor trading platform.

Commenting on his new role, Martin said: “The opportunities for Marathon as an independent national warehouse distributor in an ever-changing market are enormous and I’m extremely excited by the opportunity to be part of their impressive growth and plans for the future.

“WAI is a brand with deep roots in the automotive aftermarket and is highly regarded for its forward-thinking approach.

“My expertise in this product group and relationships with customers will ensure the brand cements its position in the trade.”

Marathon Warehouse Distribution currently has 14 strategically located regional distribution centres across the country, offering factors and accessory shops fast, frequent same-day access to a product portfolio of various aftermarket brands.

Full same-day coverage across the UK

With further geographic expansion planned, Marathon is committed to providing full same-day coverage to motor factors, and their network is supported by a national distribution centre located in Redditch, Worcestershire.

Richard Welland, WAIglobal UK managing director, said: “Steve is well-respected, very knowledgeable and we’re delighted to have him on board to open up new opportunities for the WAI brand.”

Colin Fisher, Marathon Warehouse Distribution’s sales and marketing director, added: “This is a very exciting time for us and we are seeing huge growth as we continue to develop and strengthen our product ranges, availability, service levels and our EMPOWER selling platform.

Improving motor factor relationships

“Steve’s introduction to our business could not have come at a better time and I look forward to working closely with him in accelerating our growth, based on his knowledge and motor factor relationships.”

WAIglobal is an automotive aftermarket manufacturers and distributer, while Marathon Warehouse Distribution is an independent national wholesales distributer.

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