WAIglobal to educate technicians at Automechanika Birmingham

Aftermarket firm to showcase increasing product range and distribution capabilities to motor factors and garages

WAIglobal to educate technicians at Automechanika Birmingham
WAI's electric turning range - on show at Automechanika.

WAIglobal UK will occupy its largest ever presence at Automechanika Birmingham 2019 as they educate and raise awareness of new products and services to garages and the wider aftermarket.

The company, which signed a national distribution agreement with Marathon at last year’s event, is exhibiting, as part of the Marathon Warehouse Distribution Village at stand H120.

Since last year’s event, the WAI brand has experienced growth and Richard Welland, WAIglobal UK managing director, believes it proved the catalyst for change in the rotating electrics market. He said: “As an ever-present exhibitor at Automechanika Birmingham, visitors have seen our presence grow as each time we come to the event with increased ranges, new products and services.

Same-day delivery of parts

“This year will be no exception as we continue to build on the growing reputation of WAI’s brand, service, quality and excitement.”

The WAI supply agreement sees motor factors receive same-day delivery service through Marathon’s distribution centre network.

Extensive 14-branch network stocklist

Marathon’s 14-branch network stocks WAI’s 2500 starter motors and alternators, clutch pulleys, ignition coils, MAF sensors, wiper motors and window regulators.

With recent investment in WAI’s computer systems and an improvement in cataloguing data, WAI aims to raise its profile among Automechanika Birmingham visitors.

Educating aftermarket about service offering

Welland added: “For the aftermarket, Automechanika Birmingham is all about the people and we attend with the right attitude, which is to entertain, inform and educate the expanding and diverse audience.”

Automechanika Birmingham takes place from 4-6 June 2019 at NEC Birmingham.

WAI also attended the Automechanika Birmingham Exhibitor Day on 21 March.

WAI asserted that innovation and creativity are the forces that drive its success.

This includes its commitment to be “first-to-market” with the latest model products available.

WAIglobal is an automotive parts supplier and distributor operating across the globe.

Find out more about the company’s range and services by clicking ‘more details’ below.

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