Car manufacturer, Bentley has been ordered to destroy a range of clothing merchandise after it lost a trademark battle with a fashion company.
In 2019 the High Court ruled Bentley Motors had infringed the trademark of Manchester-based Bentley Clothing.
Now, after losing an appeal against the ruling, the manufacturer has been told to destroy clothes featuring the Bentley logo by 3 February.
Bentley Motors can no longer use the name, either on its own or in conjunction with its distinctive logo, on its clothing range in the UK.
It would also have to limit its range in future to “jackets, silk ties, caps and scarves”, the court ruled.
Christopher Lees, director of Bentley Clothing said: “We tried to be very reasonable but it got us nowhere. They tried to extinguish our rights so our business has really suffered
“But now, finally, it looks like we’ll be able to move forward at last.”
The dispute began when it approached the car giant in 1998 about the branding clash, and the High Court action was launched in 2017 after years of negotiations.
Bentley Motors made unsuccessful attempts to cancel the clothing firm’s Bentley trademark, which it has held since 1982, at the UK Intellectual Property Office.
The manufacturer said it was “very disappointed” but “fully respects” the judgement.