In 2016 GSF secured an exclusive distribution agreement with ZMH Ltd for the ZM Heaters brand, which proved to be extremely successful.
The plan for winter 2017-2018 is to ensure the heaters are available from all members of the leading UK aftermarket trading group.
The tour has seen GSF Car Parts and ZM Heaters visit seven members to provide details on the features, capabilities and the right heaters for different requirements, coordinated by Angry Jester.
“The Angry Jester team have done a fantastic job in helping us organise getting the message out to the group,” said John Wright, GSF’s head of garage equipment and customer development.
“We’ll be working with them now to ensure we’ve got the right stock profile in the key locations as demand starts to pick up.”
‘Excellent’ response
Whilst August has meant summer holidays for many, John says it’s been the perfect time to brief members, ahead of the season, noting that response had been ‘excellent’.
“It’s been great to let the sales and business development teams of The Parts Alliance members see what it’s all about and ask some questions,” John said.
The Parts Alliance will coordinate the telephone support, spare parts supply and field engineering through their Birmingham-based Garage Essentials team.
To find your nearest GSF Branch for further information, click ‘more details’ below.