LKQ Europe is bringing its new corporate identity to life to be closer to customers, media and key stakeholders with its new website and newsroom.
For the first time since LKQ’s entry into the European market back in 2011, LKQ Europe provides an encompassing central source of information for all stakeholders.
Customers, suppliers, employees, investors, organizations, media, and all other interested audiences can now explore LKQ Europe and its offering as the leading distributor of automotive aftermarket parts for cars, commercial vans and industrial vehicles in Europe.
Dr. Christiane Lesmeister, director of communications at LKQ Europe said: “As the automotive aftermarket leader, we are passionate to lead the industry by design and set new standards when it comes to brand design, experience design and digital customer experiences.
“We are now empowered to apply and communicate our brand effectively, efficiently, and consistently across all customer segments, markets, touchpoints, channels and assets. LKQ Europe’s new website is key to reach our audiences across the continent.
“Our ambition is to be best-in-class, continuously improve our reputation and become the voice of the independent aftermarket in Europe.
“The website is an important milestone for us in this continuing journey.”
The website features a comprehensive newsroom, where all media and key stakeholders have access to the latest information of the company.
In June 2022, LKQ announced the revamp of its new corporate brand and identity to support building one corporate culture across its European teams.
To achieve this goal, the company joined forces with branding and transformation experts from Kenza in Berlin, Germany, to develop a new global corporate identity, creating the future look and feel of LKQ and developing a brand awareness campaign.