MAHLE Workshop Heroes take over Instagram

New Insta name reflects campaign celebrating mechanics

MAHLE Workshop Heroes take over Instagram

MAHLE Aftermarket has renamed its UK Instagram channel to MAHLE_Workshop_UK, aligning with its “MAHLE Workshop Heroes” campaign. This global campaign celebrates mechanics and workshop teams, recognising them as the stars of the automotive industry.

Launched at Automechanika 2024, the campaign uses playful movie-style titles like “The Thermonator” and “The Filter and the Furious” to highlight the essential work of mechanics. It also showcases MAHLE’s extensive product range for various vehicle types, including combustion engines, electric vehicles, and hybrids.

The campaign emphasises MAHLE’s commitment to supporting workshops by providing them with training, technical assistance, and innovative tools like the new BatteryPRO product line, CO2 A/C service unit, and TechPRO® 2 diagnostic tool.

The newly named Instagram channel, MAHLE_Workshop_UK, will continue the campaign by offering exclusive content, including:

  • Campaign updates
  • Product insights
  • Technical support tailored for mechanics

Follow MAHLE_Workshop_UK on Instagram to stay updated and access valuable resources dedicated to automotive professionals.

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