Autowave announces BTCC sponsorship deal with NAPA Racing UK

Provider of car keys and programming equipment partners with the reigning British Touring Car Team Champions for the 2025 season

Autowave announces BTCC sponsorship deal with NAPA Racing UK

Autowave, a leading supplier of car keys and programming equipment, has partnered with NAPA Racing UK for the upcoming British Touring Car Championship (BTCC) season. The sponsorship was revealed at NAPA Racing UK’s official car launch at Silverstone on March 6th, with Autowave’s logo now featured on the team’s 2025 BTCC car door trim.

NAPA Racing UK will defend its BTCC Team Championship title this season with an unchanged driver lineup: Ash Sutton, Dan Cammish, Dan Rowbottom, and Sam Osborne. Ash Sutton aims for a fifth BTCC title, while Dan Cammish and Dan Rowbottom seek their first. Sam Osborne is expected to challenge for the Jack Sears Trophy, a championship for drivers yet to achieve a BTCC podium. Autowave expresses confidence in the team’s prospects for a successful season.

This new partnership builds upon Autowave’s existing relationship with Alliance Automotive Group, the parent company of NAPA Auto Parts UK and Ireland. In July 2024, Alliance Automotive Logistics (AAL) began offering same-day and next-day delivery for over 1,500 Autowave product lines, including remotes, keys, and programming devices.

Ravi Kotecha, from Autowave, commented on the sponsorship, expressing pride in seeing the Autowave logo on the BTCC cars. He extended best wishes to the NAPA Racing UK team for the season. Robert Sherratt, NAPA Racing UK Commercial Marketing Manager, welcomed Autowave as a technical partner, noting their shared passion for motorsport and understanding of using the NAPA Racing platform to promote Autowave’s availability through Alliance Automotive Logistics and NAPA Auto Parts retail network.

NAPA Racing UK will commence its BTCC title defence at Donington Park on April 26th-27th, with the season concluding at Brands Hatch on October 4th-5th.

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