Simply Brands, a supplier of auto accessories and private label manufacturer, is reflecting on a successful year for its wiper blade range and private label business since their launch in 2024. The company states it possesses the product knowledge and experience to develop comprehensive wiper blade ranges for various businesses.
Simply Brands’ Wiper Blade Range Developed and tested in the UK, Simply Brands’ competitively priced front wiper blade range includes both multi-fit flat blades and traditional conventional blades, covering a large proportion of the vehicle parc. The multi-fit flat blade offering covers 98% of the car parc with 15 SKUs, featuring eight original equipment (OE) fit adaptors for popular OE arm types, and a retro-fit hook adaptor for upgrading older vehicles. Flat blade technology aims to provide consistent wiping pressure and reduced wind lift, with a durable synthetic and natural rubber compound. The conventional blade range includes 11 SKUs in lengths from 280mm to 700mm, with a metal vented frame design and a universal pre-attached adaptor for various wiper arms.
For rear blades, the Simply programme offers like-for-like styling and technology with OE wiper blades. Both plastic and flat blade styles use a multi-fit system, allowing 32 “exact fit” style rear blades to be replaced with just nine SKUs. This range covers 85% of specialty rear blades, aiming for broad coverage with lower stock requirements. All blades are packaged in environmentally friendly cartons that include QR codes linking to a wiper blade finder and installation instructions, along with printed instructions.
Own Label Solutions Simply Brands also provides own label solutions, having launched multiple wiper blade programmes for various businesses in 2024. The company also secured the licence to distribute Invisible Glass wiper blades across Europe, for which Simply Brands developed a new range. Sam Robinson, Simply Brands’ Business Development Manager, stated, “We’re incredibly proud of our own label business… We offer a turnkey solution covering product, packaging, technical training, and application data for European and US markets.” Simply Brands states it can deliver custom ranges with low minimum order quantities (MOQs) and fast turnaround times.