GS Yuasa is preparing to launch a new, Europe-wide marketing campaign in the coming weeks. The new campaign builds on the success of its original “Powering What Matters” initiative, which made over 270 million impacts across the continent.
The new campaign has been designed to support businesses by increasing awareness, generating interest, and reinforcing trust in the GS Yuasa brand. At its core, the initiative highlights the crucial role that GS Yuasa, Yuasa, and GS batteries play in powering everyday life. This ranges from common applications like motorcycles and leisure vehicles to more specialised sectors such as telecoms and aerospace.
The company states the campaign tells this story in a “warm, emotional and truly unforgettable” way. Those in the industry will receive exclusive early access to the campaign materials soon, along with resources to help them get involved. The company aims to reinforce its brand presence and connect with a wider audience through this new marketing effort.