BM Catalysts, a European manufacturer of hot-end emissions products, has integrated QR codes onto its parts. This initiative aims to provide technicians and garage professionals with immediate access to essential product information, streamlining processes within the automotive aftermarket.
When scanned with a smartphone or tablet, the QR codes link directly to detailed part specifications, technical advice, and comprehensive fitting instructions. This system is designed to eliminate the need for manual searches, saving time and ensuring users have accurate, up-to-date information readily available for troubleshooting, fitment guidance, and compliance checks.
In addition to technical insights, a second QR code on the parts provides a direct link to BM Catalysts’ Rewards Pro platform. This programme allows installers to earn “Pro Points” for choosing BM Catalysts products, which can be redeemed for extended manufacturer’s warranties or physical rewards. This integration offers seamless access for installers to register, check balances, and redeem points.
Tom Vallé, Senior Marketing Manager at BM Catalysts, commented: “We’re excited to introduce QR codes to our product range. This initiative is part of our broader mission to drive aftermarket innovation and deliver value to our customers. By making vital information more accessible and providing a direct link to Rewards Pro, we’re setting new standards for efficiency, convenience and loyalty within the industry.”
BM Catalysts manufactures catalytic converters, DPFs, and front pipes, focusing on delivering solutions that meet regulatory standards for the aftermarket.
To learn more about BM Catalysts’ innovations, visit bmcats.com.