The owner of award-winning Stoney Cross Garage in Derbyshire has highlighted the crucial role of a strong online presence in the garage’s success.
Julian Hazeldine invested in a professional website for his garage from the outset, recognising its potential to attract new customers. This early investment has paid off, with Stoney Cross now fully booked weeks in advance.
He said: “The impact the website has had on the business is massive. When I took over the garage it was only small. Most of the customers were friends of the previous owners so it was like starting from scratch.
“Even all those years ago, I knew a website was key to not just establishing the garage, but to its continual growth and ongoing success.
“Servicesure recommended Garage Services Online and we’ve never looked back. They are outstanding, both in terms of customer service and being specialists in independent garage websites. We rank at the top of a Google search for most of our services.
“Repeat customers make up around 60 percent of the business and the website consistently generates the other 40 percent.
“We get up to 20 online enquiries every week via the website. People also say they call us after reading our Google reviews and being directed to a very professional website. It’s easy to navigate and just sells the garage services for us. Customers love it.”
Jim Lang, managing director at Garage Services Online, said: “When I took the initial call from Julian years ago, Stoney Cross was a very different garage to the one it is today.
“It’s been wonderful to watch the business evolve, and the website has grown with it. It’s an online mirror of the professional, award-winning garage on the ground. And that’s the secret behind a seamless experience for the customer.”
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