HELLA announcements see enthusiastic reception at Automechanika

New braking and thermal management ranges, alongside diagnostics and lighting innovations, generate strong trade interest

HELLA announcements see enthusiastic reception at Automechanika

HELLA has reported a successful Automechanika Birmingham, where new product launches and announcements drew considerable attention from workshops, distributors, and the trade press.

The event marked the first UK showcase of HELLA’s comprehensive braking range, which has a reputation for reliability across Europe. The range includes OE-quality pads, discs, calipers, drums, shoes, and cylinders, engineered for durability and performance, complemented by HELLA electronics such as brake-by-wire pedals and ABS sensors. With 6,000 parts currently available in the UK and plans to expand to over 9,000, the range combines competitive pricing with full ECE R90 approval.

HELLA also announced its official return to thermal management, with an initial range of 1,200 OE-quality air conditioning and engine cooling components planned to grow to 6,000 by 2027. Neil Grant, Managing Director of HELLA UK, noted strong engagement from technicians and suppliers who recognised the quality and scope of the offering. HELLA expects to integrate thermal management with its established electronics range, including compressors, condensers, and pioneering EV components such as coolant control hubs (CCH) and electronic valve actuators (eVA).

Hella Gutmann’s diagnostics and ADAS solutions also garnered attention, highlighted by a well-attended Workshop Hub session on “ADAS: Today’s Opportunity and Tomorrow’s Technology,” presented by Steve Fox. The CSC-Tool SE Performance Set saw significant enquiries.

Additionally, HELLA’s universal lighting range impressed visitors with 54 new light bar models for trucks and off-road vehicles. Notable products included the compact Black Magic Edgeless Pro Mini and the robust Black Magic Tough Pro series, both offering illumination with features like position lights, warning flashers, and heated lenses.

Neil Grant concluded: “Our stand was consistently busy, which is always the best sign of a successful show. We’re leaving with new business opportunities, stronger relationships, and clear proof that HELLA’s range, backed by trusted technical support, is exactly what the trade needs.”

For more information on HELLA’s workshop solutions please click here.

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