HELLA has revealed Terry the penguin as the new face of its revitalised thermal management range, a cool character symbolising the brand’s expertise in keeping vehicles performing at their best.
Terry made his debut at Automechanika Birmingham in June, where visitors to the HELLA stand were invited to suggest names for the new mascot. Among the hundreds of garage owners, technicians, and distributors who took part, it was Chris Thomas of B&R Motor Factors who entered the winning name into the prize draw. Since then, he’s been front and centre in HELLA’s campaign to put thermal management back on the aftermarket map.
“Terry’s a light-hearted symbol with a serious message about reliability and quality,” said Ian Mattacola, HELLA UK Product Manager for Thermal. “The naming competition was a fantastic way to showcase that HELLA is once again a full-range thermal management supplier.”
HELLA’s OE-quality range already covers more than 900 key components, from compressors and condensers to radiators, fans, intercoolers and interior blowers.
The line-up will continue to expand, with 6,500 parts planned by 2027, covering passenger cars, light commercial vehicles and heavy-duty commercial vehicle applications.
With more than two decades of experience in air conditioning and engine cooling, HELLA has built a reputation for dependable quality and innovation. The brand continues to bring OE-level technology to the independent aftermarket, including coolant control hubs (CCH), electric water pumps and electronic valve actuators (eVA) designed for hybrid and electric vehicles.
Technicians and distributors can expect to see more of Terry in the coming months as he features across HELLA UKs social media and marketing campaigns, championing OE-quality thermal parts with a friendly, recognisable face.
For more information on HELLA’s thermal management range click here.