How HiQ Tyres & Autocare balances local service with national support

HiQ Tyres & Autocare centres combine the personal service of independent garages with the national strength of the HiQ Tyres & Autocare brand, backed by Goodyear. But how do they do it?

How HiQ Tyres & Autocare balances local service with national support

When drivers bring their vehicle to a local garage for repair or servicing, trust and convenience is imperative. Motorists want the assurance that their local garage understands their needs, while also providing the reliable and professional service they expect of a national brand.

HiQ Tyres & Autocare, the nation’s fourth largest autocare centre network, has built its reputation on doing exactly that: offering local, personalised service backed by the strength and resources of Goodyear, one of the world’s largest tyre manufacturers.1

Local ownership, national strength

HiQ Tyres & Autocare was launched more than 30 years ago under the umbrella of Goodyear, originally as a fast-fit tyre service brand. Over time, and with the acquisition of other local and national networks, HiQ has grown into a full-service franchise model under its recognised nationwide brand, with continued support from Goodyear. That model remains central to its ethos today: local ownership, combined with trusted service and national strength.

At the very heart of HiQ’s success is its dedicated network of franchisees. The entire HiQ Tyres & Autocare network – which continues to expand rapidly – now comprises more than 190 locations across the country; the vast majority independently owned and operated. This gives business owners and investors the freedom to shape their service around their local community while still drawing on the scale, credibility and resources of a nationally-recognised brand.

This is how they do it.

Every HiQ franchisee benefits from Goodyear’s 125 years of tyre innovation and the operational infrastructure that comes with it. This means access to the nationwide buying power of Goodyear and its subsidiary brands’ tyre ranges, and logistics and marketing capabilities that would be difficult to replicate independently. For example, franchisees can benefit from the Goodyear free accidental tyre damage warranty and further promotional offers throughout the year, designed to drive customer loyalty. The backing of the Goodyear group also provides credibility in vehicle manufacturer circles, giving franchisees the reassurance of technical excellence and quality standards recognised across the automotive industry.

In addition, HiQ supports its franchisees with a fully integrated, cloud-based ERP point of sale system. This comprehensive retail and CRM platform assists with everything from customer management, like emails and appointments reminders, to sale transactions and tax accountancy. It is fully GDPR compliant, and ensures secure operations across your business, allowing you to manage your customers and admin more efficiently.

The marketing support that franchisees benefit from is equally robust. HiQ offers a ‘best in industry’ full-service marketing programme that helps franchisees grow through both national PR activity and tailored, local campaigns. HiQ’s industry-leading eCommerce and online booking tool make it simple for customers to book services wherever they are, further strengthening the connection between local service and national convenience.

Beyond the marketing advantages, HiQ also offers business consultancy in areas such as operations, growth strategy and business development support. One such business consultant is Paul Burton, who summarises: “Being a HiQ franchisee means working for yourself, not by yourself. Our goal is to provide our network of garages with the tools and equipment they need to grow and develop.”

Paul’s day-to-day role involves working closely with HiQ Tyres & Autocare centre owners and managers, acting as a strategic advisor to help franchises across the country optimise performance and drive business growth. Every franchisee works closely with one of three business consultants, with each consultant supporting stores in a specific region of the UK.

But what does this mean for you?

Well, for customers, HiQ’s model translates to confidence and care: trusted local experts backed by national standards. For franchisees, it offers the independence of running their own business, supported by a brand that’s trusted nationwide.

Are you ready to drive your business further? Find out how becoming a HiQ Tyres & Autocare franchisee could accelerate your growth. Visit HiQ’s Franchise With Us page to learn more and register your interest.

(1) Sea-change in the UK tyre retail sector: https://www.tyrepress.com/2025/06/sea-change-in-the-uk-tyre-retail-sector-kwik-fit-and-halfords-remain-top-but-competition-heats-ups-with-point-s-in-3rd/

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