Kerridge top tips for being competitive online

Regardless of your industry, customers expect an online presence.

Kerridge top tips for being competitive online

These helpful tips from Kerridge provide a roadmap for businesses making their first steps into the online domain.

  • Opt for a fully-integrated ecommerce solution: Select a website that integrates with your ERP solution. This ensures real-time reflection of stock and pricing details, eliminating manual tasks and providing accurate information to customers.
  • Choose an industry-specific solution: Your ecommerce platform should be user-friendly for you and your customers. A partner who understands online selling and your industry will ensure your site’s relevance. An industry-tailored content management system simplifies daily operations.
  • Treat your website as an extension of your existing business: An ecommerce website is just like opening a new branch. Marketing is essential for your website to become a success and should be part of your wider ecommerce strategy.
  • Prioritise customer service: Despite the absence of human interaction, an ecommerce site should function as another salesperson. A knowledgeable site attracts repeat business. Offering customers the ability to view your shop front and place orders outside standard trading hours enhances the shopping experience.
  • Embrace innovation: Ecommerce offers another market route. With the exponential growth of online shopping and the shift in technology application in real-world business operations, a good site should support and accelerate your business growth in the digital age.

You can find out more about Kerridge by visiting their website here.

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