These helpful tips from Kerridge provide a roadmap for businesses making their first steps into the online domain.
- Opt for a fully-integrated ecommerce solution: Select a website that integrates with your ERP solution. This ensures real-time reflection of stock and pricing details, eliminating manual tasks and providing accurate information to customers.
- Choose an industry-specific solution: Your ecommerce platform should be user-friendly for you and your customers. A partner who understands online selling and your industry will ensure your site’s relevance. An industry-tailored content management system simplifies daily operations.
- Treat your website as an extension of your existing business: An ecommerce website is just like opening a new branch. Marketing is essential for your website to become a success and should be part of your wider ecommerce strategy.
- Prioritise customer service: Despite the absence of human interaction, an ecommerce site should function as another salesperson. A knowledgeable site attracts repeat business. Offering customers the ability to view your shop front and place orders outside standard trading hours enhances the shopping experience.
- Embrace innovation: Ecommerce offers another market route. With the exponential growth of online shopping and the shift in technology application in real-world business operations, a good site should support and accelerate your business growth in the digital age.
You can find out more about Kerridge by visiting their website here.