Motul, a prominent lubricants and fluids brand, has announced a new partnership with Gravity Show and its organising body. Originating as a modest car meet in Kent, Gravity has evolved into a significant European automotive event.
This year, the multi-faceted show, featuring a live action arena, Low Rider & BMX areas, and numerous brands, is expected to attract over 45,000 attendees at the NEC in Birmingham over the August Bank Holiday weekend.
Since 2016, Gravity has steadily grown within the UK performance car scene, expanding its scope year-on-year. Beyond the annual show, Gravity has become a notable media and content provider, boasting a YouTube reach of 5.5 million and a mailing list exceeding 65,000. Its ethos centres on building a community for enthusiasts to showcase their vehicles and passion.
The partnership is strengthened by Gravity’s recent move to new headquarters, which include a modern workshop facility for their project vehicles. This will facilitate collaboration on high-profile projects throughout the partnership.
Andy Wait, Motul Head of Business for UK & Ireland, explained, “This partnership is more than just Motul lending its support to what is one of the UK’s leading motoring events.” He added that Motul will provide lubricants, transmission, brake, and other fluids, as well as workshop systems, for Gravity’s year-round work on new car and bike projects, making it a “technical partnership in the true sense of the word.”
Dom Day, Gravity’s Head of Business Development, expressed excitement about the collaboration, citing Motul’s “peerless” technical expertise and shared passion. He anticipates a meaningful and lasting partnership.
The Gravity Show is scheduled for 23-24 August at Birmingham’s NEC. Further details and tickets for the Motul-supported event are available by clicking here.