As the parent company of Ring, all Ring Inspection lamps will transition to OSRAM branding, with the refreshed product range hitting the market this October.
This change is part of a strategic growth initiative to expand OSRAM’s portfolio. Professionals who trust Ring for reliability and value will now find those same products under the OSRAM name. The move simplifies the range, enhances quality and design, and offers customers greater access through OSRAM’s global reach, bringing trusted products under a name “synonymous with more than 100 years of lighting expertise.”
The transition involves a refreshed range totalling 29 products, including some completely new items, updated marketing materials, and an expanded offering across OSRAM’s Automotive Care and Equipment (ACE) line, which includes torches.
Marketing Director at Ring, Henry Bisson, said: “With OSRAM’s OE pedigree, this is a strategic move that makes sense for both companies in the aftermarket. These product ranges are already established under the OSRAM brand across Europe and are well received, so it made logistical sense to make the branding the same for the products globally.”
He added: “The products will be the same, if not very similar, it’ll just be the brand that will be different. Therefore, we want to reassure people that they are not losing Ring products, but gaining an OE brand for their vision needs.”
The move is a “continuation of the new 3-in1 worklamp and the torches that OSRAM launched earlier this year.” OSRAM has also recently launched a range of dash cameras, seeing them as an extension of the brand’s vision and safety principle.
For more information on the full OSRAM range please click here.