Ring Automotive, which has its headquarters in Leeds, is once again celebrating the success of a fantastic Trackrod Rally Yorkshire, which took place on 26th and 27th September.
The Trackrod Rally Yorkshire is a British Rally Championship accredited stage rally, featuring competitive stages across classic Yorkshire forests. Sponsoring the night stage was a natural fit for Ring, whose expertise in vehicle lighting is a vital resource for rally teams driving in the dark. Ring and its parent company, OSRAM, are brands associated with vehicle lighting, a critical component during the iconic night stage.
Henry Bisson, Marketing Director for Ring, commented: “We were incredibly proud to sponsor the Trackrod Rally Yorkshire for a third year. As we’re primarily a lighting company, it made sense for us to sponsor the night stage where all the cars need bright lights and extra driving lights.”
The event provides Ring with an opportunity to market its total product portfolio, including jump starters, tyre inflators, and bulbs, to an audience of motoring enthusiasts.
Mr Bisson emphasised that the sponsorship goes beyond brand promotion: “For us, it is not all about pushing our branding. While that is important, we see ourselves as supporting a local event, giving back and helping to elevate the perception of the event. Having our branding on advertising hoardings at the start or on the barriers around the circuit is great for awareness, but also an element of theatre to the rally.”