Simply Brands expands global footprint with new US entity

The automotive accessories and private labelling manufacturer establishes operations in Illinois, enhancing support for American retailers

Simply Brands expands global footprint with new US entity

Simply Brands, a supplier of auto accessories and a private labelling manufacturer, has announced its expansion into the United States of America. Early in 2025, the company established its American entity and presence in Illinois. This new base aims to provide better support to American retailers and offers customers more flexible invoicing and shipping options, streamlining the experience.

This marks Simply Brands’ fifth registered entity, adding to existing operations in Hong Kong, the UK, an operating office in mainland China, and a German entity established in 2024 to service European customers.

Simply Brands offers a wide array of products for the automotive aftermarket, including tools, lighting, interior and exterior accessories, and electric vehicle accessories. The company also operates a private label business with major retail chains.

The US entity is led by Paul Vincent, who brings 23 years of experience in the American aftermarket, notably establishing the Michelin wiper blade brand as a market leader.

Ollie Page, CEO of Simply Brands, commented that while the company already had a presence in America, establishing a new business entity and distribution points was a strategic move to better understand and service the US automotive and retail industry. He added that Mr. Vincent’s experience is a significant asset for the company’s ambitions in the USA.

Paul Vincent expressed enthusiasm for working with Simply Brands, highlighting its global ambitions. He confirmed the opening of two distribution locations in Memphis, Tennessee, and Long Beach, California, along with the establishment of a local sales, marketing, and product management team. He noted that Simply Brands USA is now fully operational.

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