GS Yuasa powers leisure and powersport journeys

Celebrating its legacy in the leisure and powersport sectors with a new video campaign highlighting the reliable energy behind every adventure

GS Yuasa powers leisure and powersport journeys

GS Yuasa has launched a new video campaign celebrating its legacy in the leisure, motorcycle, and powersport sectors. The campaign, titled ‘Powering What Matters,’ highlights the company’s role in providing reliable energy for a variety of journeys, from motorcycling on winding roads to relaxing in a camper van.

The new video advertisements are appearing across YouTube, Google, social media, and various video streaming platforms. The campaign showcases the trust and innovation behind the brand’s products.

For caravans and motorhomes, GS Yuasa offers conventional, EFB, and AGM batteries that provide dependable power and deep-cycle durability. These are suitable for motorhomes, boats, and off-grid applications and are also NCC-verified and tested.

In the motorcycle market, GS Yuasa’s YTZ® and YTX® AGM batteries are the “preferred choice of all top motorcycle manufacturers like Honda, Yamaha and BMW.”

The company states that whether you’re on a road trip, enjoying a weekend ride, or spending time on the water, its batteries are “made to meet the challenge and deliver lasting performance.” The campaign aims to show that GS Yuasa provides “the power that turns journeys into memories.”

To support the campaign, GS Yuasa has also launched an online game, inviting participants to “Play our exciting powering what matters game for your chance to win exciting prizes.”

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