GS Yuasa returns to EICMA 2025

Reinforcing its position as the Original Equipment choice with its high-performance Yuasa range at the Milan exhibition

GS Yuasa returns to EICMA 2025

GS Yuasa, the world leader in motorcycle batteries, will make a powerful return to the EICMA 2025 exhibition in Milan this November. The show will take place at Fiera Milano Rho from 6–9 November 2025 (trade days 4–5 November), and GS Yuasa is set to impress with a bigger, better stand located in Padiglione 10P, Stand E75.

Building on the success of last year’s event, GS Yuasa will showcase its unrivalled range of high-performance Yuasa motorcycle batteries and smart chargers. Visitors will discover the precision engineering, patented technology, and reliability that have made Yuasa the Original Equipment (OE) factory-fit choice for the majority of the world’s leading motorcycle manufacturers. Models such as the YTX®, GYZ®, and YTZ® series will feature prominently.

The stand will offer a fresh, engaging experience, with live product demonstrations, brand experts available to discuss technical features, and interactive displays highlighting Yuasa’s OE partnerships and technological innovations. Guests can also pick up exclusive Yuasa giveaways — including stickers and even temporary tattoos — as they explore the stand and experience the brand’s famous “Forget the rest. Fit the original and best.” message.

EICMA remains the world’s most important motorcycle trade event, providing an essential platform for GS Yuasa to connect with distributors, retailers, and riders from across the globe, reinforcing the brand’s position as the leader in motorcycle power solutions.

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