Yuasa’s new air freshener campaign brings a fresh scent to workshops

The UK's top battery brand launches a limited-edition giveaway with car battery purchases from July, aiming to engage customers and distributors

Yuasa’s new air freshener campaign brings a fresh scent to workshops

Yuasa, the UK’s leading battery brand, is launching a new trade promotion this July, offering customers a free limited-edition Yuasa or GS air freshener with the purchase of any car battery from participating distributors, while stocks last.

This campaign aims to provide workshops and stockists with a light-hearted way to engage with the brand. The air fresheners feature a new design and are available in two distinct versions: one Yuasa-branded and one GS-branded. They are expected to be popular on trade counters and within customers’ vehicles.

The promotion will be rolled out across GS Yuasa’s nationwide network of motor factor distributors. To further amplify the campaign, there will be social media giveaways, offering followers the chance to win one of 20 air fresheners directly through the GS Yuasa UK social channels.

Jessika Savage, Marketing Manager at GS Yuasa Battery Sales UK Ltd, commented: “We’re always looking for fun and engaging ways to support our distributors and keep the brand front of mind. This giveaway is a light-hearted promotion that’s easy to run at the counter, useful for customers, and helps keep GS Yuasa visible inside the vehicle long after the battery has been fitted.”

To receive a free air freshener, customers simply need to purchase a Yuasa or GS car battery from a participating distributor. No complex forms or procedures are required, making it a straightforward offer for consumers.

Yuasa positions itself as a preferred choice for workshops, motorists, and vehicle manufacturers, offering extensive vehicle coverage in the UK aftermarket, Japanese engineering, and reliability.

For more details on this limited-time promotion and how to obtain the air fresheners please click here.

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