Automechanika Birmingham 2025 has announced the winners of its Best Stand and Best Customer Engagement awards, honouring exhibitors for their efforts in connecting with visitors and creating impactful brand experiences. The event, held at the NEC from 3rd to 5th June, hosted over 550 exhibitors showcasing the latest tools, technology, and industry insights.
In the Best Customer Engagement (over 24sqm) category, Castrol took top honours, with Snap-on as runner-up and APEC & NAPA in third place. Power Probe Group received special recognition for Best Customer Engagement (under 24sqm). These brands were noted for their interactive experiences, pre-show marketing, live demonstrations, and energetic team presence, which helped attract crowds and foster meaningful conversations.
The award for Best Stand (space only) went to Niterra UK. Their stand was commended for its clear messaging, immersive design, and seamless integration of product displays with hospitality. Niterra UK also celebrated its 50th anniversary at the show, featuring motorsport ambassador Charlie Martin, racing driver Max Coates, and the iconic John Player Special Lotus F1 car.
NS 4×4 & Forged UK received the Best Stand (shell scheme) award, demonstrating how smaller spaces can still achieve significant impact.
Joanne Knowles, Event Director at Messe Frankfurt UK, organisers of Automechanika Birmingham, commented: “We were blown away by the standard of exhibitor stands and interactions this year… These awards recognise those who went above and beyond to connect with their audience – and helped make Automechanika Birmingham 2025 one of the most memorable editions yet.”
Automechanika Birmingham is scheduled to return in 2027.